Client: U.S. EPA (subcontracting to Cadmus)
Project: Evaluation of “Change a Light; Change the World” Promotions (2001, 2002, 2003, 2004, 2005, & 2006)

In 2001, the EPA conducted the Change a Light, Change the World promotion, the first in a series of planned national ENERGY STAR promotions aimed at increasing consumer familiarity with and loyalty to ENERGY STAR-qualifying products and related energy-saving best practices. NMR headed up the effort to design and implement an evaluation strategy for the promotion. The evaluation included: tracking 800 call activity, tracking web site activity, tracking earned media coverage (PR), tracking advertising activity, tracking use of video and radio news releases, tracking participation in a sweepstakes, tracking retailers’ use of signage and point-of-purchase materials, collecting sales data, and interviewing participating partners about satisfaction with the program. NMR also conducted the Change a Light evaluation for 2002, 2003, 2004, 2005, & 2006.

Client: U.S. EPA (subcontracting to Cadmus)
Project: Evaluation of “Cool Change” Promotion (2002 and 2003)

As part of its on-going evaluation work for the national ENERGY STAR program, NMR conducted an evaluation of the first ENERGY STAR promotion to promote residential HVAC equipment. The evaluation included: discussions with participating manufacturers, retailers, utility and regional Partners, tracking 800 call activity, tracking web site activity, tracking earned media coverage (PR), tracking advertising activity, tracking use of video and radio news releases. NMR also conducted the evaluation for the 2003 promotion.

Client: U.S. EPA (subcontracting to Cadmus)
Project: Evaluation of Holiday Consumer Electronics Promotion (2002 and 2003)

During December of 2002, EPA implemented its first Holiday Consumer Electronics Promotion to raise awareness and support sales of ENERGY STAR qualifying consumer electronics, designed to capitalize on popular products during the gift-giving season and the busiest retail season of the year. NMR evaluated this campaign to document baseline activities of the promotion, analyze data relating to earned media coverage (PR) and partner advertising activity, retailers' past use of signage and point-of-purchase materials, available sales data, and toll-free hotline and web site data. NMR interviewed participating manufacturers, retailers, and utilities about promotion design and assessed overall satisfaction with the promotion.

Client: U.S. EPA (subcontracting to Cadmus)
Project: Focus Groups on the ENERGY STAR Label

The EPA asked NMR to conduct focus groups to assess consumer reactions to the redesigned ENERGY STAR label.

Client: Energy Trust of Oregon (subcontracting to Research Into Action)
Project: Energy Efficiency Best Practices Study

NMR was part of a team that developed a compendium of programs and energy-efficiency organizations with “best practices” for the Energy Trust of Oregon. This involved interviews with industry leaders to identify best practices, and interviews with the nominated organizations to characterize the practices.